The Sea-Change Shift in Westernport

Why Buyers Are Making the Sea-Change to Westernport and What It Means for the Local Property Market

For many Melburnians, the dream of a slower, more connected lifestyle by the coast is no longer a someday plan. Over the past few years, we have seen a steady number of “sea-change” buyers choosing to call Somers, Balnarring, Shoreham, and the wider Westernport coast home.

Why buyers are making the move

According to ABS data and PropTrack migration insights, the Mornington Peninsula continues to rank among the most popular lifestyle destinations for people leaving metropolitan Melbourne. Flexible work arrangements mean more buyers can balance city jobs with coastal living, while families are increasingly prioritising space, fresh air, and community.

For some, it is about retiring in a setting that feels like a permanent holiday. For others, it is raising children in a village-style environment where schools, beaches, and open spaces are close at hand.

What sea-change buyers are looking for

The wish-lists we hear most often from buyers are surprisingly consistent:

• Character and lifestyle: think weatherboard cottages, renovated farmhouses, and homes with architectural flair.

• Connection to nature: walking distance to the beach, national parks, and outdoor trails.

• Space to breathe: larger blocks, gardens, and room for a studio or home office.

• Community feel: vibrant local shops, markets, and cafes where neighbours know each other.

This has kept Western Port’s property market resilient, even as broader economic conditions fluctuate.

How this trend is shaping the local market

Sea-change buyers often arrive with a clear vision, but many are surprised by the limited supply of quality homes available. Properties that align with lifestyle aspirations, especially those within walking distance to the beach, continue to attract strong interest and competitive offers.

Rental demand has also increased, as some buyers choose to rent locally before committing to a purchase. This has put added pressure on available rental stock, a trend we expect to continue.

The Coast’s Perspective

At The Coast, we have seen firsthand how the sea-change movement has transformed conversations with buyers and sellers alike. Buyers are less focused on square metres and more on lifestyle fit. Sellers, in turn, are achieving excellent outcomes by highlighting the unique aspects of their homes and the lifestyle that comes with them.

Whether you are considering a move to the coast or planning to sell, understanding what motivates today’s sea-change buyers is key. That is where our local knowledge and experience make all the difference.

Andrew Wright andrew@thecoast.com.au 0481 310 010